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About Peter Rooney
Work Experience

Teacher, Fort Worth Independent School District, Fort Worth, Texas.
Duties Third grade and kindergarten teacher at D. McRae Elementary School.  Taught primarily math and reading for third grade and self-contained for kindergarten..

Director of Marketing, DSS Research, a marketing research firm specializing in health care market and product research, and patient and member satisfaction research for hospitals and health care networks, managed care organizations, and pharmaceutical and medical products manufacturers. Fort Worth, Texas.
Duties Developed, implemented, and monitored the marketing program for the company including revision of the company identity and marketing material. Drafted copy for direct mail campaigns and brochures. Implemented direct mail programs through in-house resources. Targeted research decision-makers in quality and marketing departments of diverse health care organizations. Revised the corporate web presence and instituted its use as a call-to-action in marketing programs.


Director of Marketing, Harris Methodist Health Plan, a 300,000-member health maintenance organization and member of Texas Health Resources, an integrated health care financing, management, and delivery organization. Arlington, Texas.
Director of Marketing, Harris Methodist Health Services, the corporate services office of an integrated health care financing, management, and delivery organization and member of the Harris Methodist Health System. Fort Worth, Texas.
Duties Supervised two marketing managers, an information system developer, and four marketing analysts. Reported to the Senior Vice President of Marketing and COO of Harris Methodist Health Plan.

Developed, implemented, and monitored marketing plans and programs for integrated health care system including an HMO and hospitals. Supervised production of marketing materials including brochures, billboards, direct mail, print advertising, television, and radio. Measured results of marketing programs to ensure cost-effectiveness. Developed, coordinated, and presented research projects and findings. Managed customer and other constituent satisfaction measurement processes. Consulted throughout the organization on marketing issues.
Significant Accomplishments: Harris Methodist Health Plan
  • Produced annual HMO advertising campaigns. Raised awareness from 1 in 200 to 1 in 10 among business decision-makers during market entry. Won numerous local, regional, and national marketing and advertising awards over multiple years.
  • Developed an Internet presence for the Harris Methodist Health Plan and served as the vice-chair of the organization’s Internet Steering Committee, as well as chair of cross-departmental web developers group.
  • Led the development of PC-based marketing information systems.
  • Undertook numerous qualitative and quantitative research projects to assess the organization's market perception, position, and the results of marketing and advertising activities. Used research results in development of marketing and advertising plans, programs, and marketing and advertising communication.


Instructor, Adult Continuing Education
Tarrant County College.
Fort Worth, Texas.
Duties Taught courses in computer science including Internet surfing and Microsoft Office suite.


Director, Planning and Professional Relations
Mountain Crest Hospital, a 60-bed psychiatric hospital.
Fort Collins, Colorado.
Duties Supervised two sales persons and clerical staff of three. Reported to the hospital administrator. Served as a member of the management team including administrator-on-call. Developed marketing and promotional programs including an institutional image campaign and product line marketing designed to alter reputation, improve community perception, and increase the number of referrals to the hospital.


Director, Health Facilities Development and Government Relations
Charter Medical Corporation, a multi-hospital corporation with facilities in the United States and in several foreign counties. Macon, Georgia.
Duties Conducted planning, development, and government relations for corporate office. Reported to Executive Director of Government Relations. Directed planning and development projects. Managed government relations in several states. Worked with regulatory and advisory bodies to resolve issues of interest to local hospitals.


Increasingly responsible positions
Healthcare International, Inc., reorganized as Healthcare America, a multi-hospital corporation with facilities in the United States. Austin, Texas.


Executive Director of Marketing
The West Oaks System
Houston, Texas.
Supervised marketing, sales, and admission staff of twelve. Served as a member of the management team for the West Oaks System. Built sales force. Developed and implemented marketing plans and programs.


Director, Research and Planning
Manager, Research and Planning
Corporate Office, Austin, Texas.
Supervised two research and planning analysts. Reported to the Vice President for Development and the CEO. Introduced market segmentation as the corporate marketing strategy. Provided decision support. Led product planning and development workshops. Served as interim administrator of 84-bed pediatric rehab facility.


Assistant Director for Information Services
Development Project Manager
San Marcos Treatment Center, San Marcos Texas.
Served as member of the management team and reported to the Administrator as Assistant Director for Information Services; managed $7 million hospital renovation and reported to the corporate Vice President for Development as Development Project Manager.


Assistant Director of Admissions
Admissions Specialist
The Brown Schools, Austin, Texas.
Marketed programs and services of 506-bed specialty hospital group with national referral base.


Transportation Coordinator
Psychiatric Nursing Assistant
The Oaks Treatment Center, Austin, Texas.
Arranged patient transportation to outside appointments. Worked rotating shifts and provided direct patient care.


Charge Psychiatric Aide
Psychiatric Aide
The Institute of Living, Hartford, Connecticut
Supervised the daily operation of 30-bed convalescent unit and day-to-day activities of emotionally disturbed patients.
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Revised:  09/02/07

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