Work Experience | ||||||||||||||||||||||
8/01 to Present |
Teacher, Fort Worth Independent School District, Fort Worth, Texas. | |||||||||||||||||||||
Duties | Third grade and kindergarten teacher at D. McRae Elementary School. Taught primarily math and reading for third grade and self-contained for kindergarten.. | |||||||||||||||||||||
1/00 to 2/02 |
Director of Marketing, DSS Research, a marketing research firm specializing in health care market and product research, and patient and member satisfaction research for hospitals and health care networks, managed care organizations, and pharmaceutical and medical products manufacturers. Fort Worth, Texas. | |||||||||||||||||||||
Duties | Developed, implemented, and monitored the marketing program for the company including revision of the company identity and marketing material. Drafted copy for direct mail campaigns and brochures. Implemented direct mail programs through in-house resources. Targeted research decision-makers in quality and marketing departments of diverse health care organizations. Revised the corporate web presence and instituted its use as a call-to-action in marketing programs. | |||||||||||||||||||||
6/91 |
Director of Marketing, Harris Methodist Health Plan, a 300,000-member health maintenance organization and member of Texas Health Resources, an integrated health care financing, management, and delivery organization. Arlington, Texas. | |||||||||||||||||||||
Director of Marketing, Harris Methodist Health Services, the corporate services office of an integrated health care financing, management, and delivery organization and member of the Harris Methodist Health System. Fort Worth, Texas. | ||||||||||||||||||||||
Duties | Supervised two marketing managers,
an information system developer, and four marketing analysts. Reported to the Senior Vice
President of Marketing and COO of Harris Methodist Health Plan. Developed, implemented, and monitored marketing plans and programs for integrated health care system including an HMO and hospitals. Supervised production of marketing materials including brochures, billboards, direct mail, print advertising, television, and radio. Measured results of marketing programs to ensure cost-effectiveness. Developed, coordinated, and presented research projects and findings. Managed customer and other constituent satisfaction measurement processes. Consulted throughout the organization on marketing issues. |
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Significant Accomplishments: Harris Methodist Health Plan | ||||||||||||||||||||||
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9/97 |
Instructor, Adult Continuing
Education Tarrant County College. Fort Worth, Texas. |
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Duties | Taught courses in computer science including Internet surfing and Microsoft Office suite. | |||||||||||||||||||||
1/91 |
Director, Planning and
Professional Relations Mountain Crest Hospital, a 60-bed psychiatric hospital. Fort Collins, Colorado. |
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Duties | Supervised two sales persons and clerical staff of three. Reported to the hospital administrator. Served as a member of the management team including administrator-on-call. Developed marketing and promotional programs including an institutional image campaign and product line marketing designed to alter reputation, improve community perception, and increase the number of referrals to the hospital. | |||||||||||||||||||||
12/89 |
Director, Health Facilities
Development and Government Relations Charter Medical Corporation, a multi-hospital corporation with facilities in the United States and in several foreign counties. Macon, Georgia. |
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Duties | Conducted planning, development, and government relations for corporate office. Reported to Executive Director of Government Relations. Directed planning and development projects. Managed government relations in several states. Worked with regulatory and advisory bodies to resolve issues of interest to local hospitals. | |||||||||||||||||||||
4/80 |
Increasingly responsible
positions Healthcare International, Inc., reorganized as Healthcare America, a multi-hospital corporation with facilities in the United States. Austin, Texas. |
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7/89 |
Executive Director of Marketing The West Oaks System Houston, Texas. |
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Supervised marketing, sales, and admission staff of twelve. Served as a member of the management team for the West Oaks System. Built sales force. Developed and implemented marketing plans and programs. | ||||||||||||||||||||||
11/88 |
Director, Research and Planning Manager, Research and Planning Corporate Office, Austin, Texas. |
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Supervised two research and planning analysts. Reported to the Vice President for Development and the CEO. Introduced market segmentation as the corporate marketing strategy. Provided decision support. Led product planning and development workshops. Served as interim administrator of 84-bed pediatric rehab facility. | ||||||||||||||||||||||
11/84 |
Assistant Director for Information Services Development Project Manager San Marcos Treatment Center, San Marcos Texas. |
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Served as member of the management team and reported to the Administrator as Assistant Director for Information Services; managed $7 million hospital renovation and reported to the corporate Vice President for Development as Development Project Manager. | ||||||||||||||||||||||
6/83 |
Assistant Director of Admissions Admissions Specialist The Brown Schools, Austin, Texas. |
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Marketed programs and services of 506-bed specialty hospital group with national referral base. | ||||||||||||||||||||||
4/80 |
Transportation Coordinator Psychiatric Nursing Assistant The Oaks Treatment Center, Austin, Texas. |
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Arranged patient transportation to outside appointments. Worked rotating shifts and provided direct patient care. | ||||||||||||||||||||||
5/69 |
Charge Psychiatric Aide Psychiatric Aide The Institute of Living, Hartford, Connecticut |
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Supervised the daily operation of 30-bed convalescent unit and day-to-day activities of emotionally disturbed patients. | ||||||||||||||||||||||
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